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From the Beacon team

Product analytics, privacy engineering, and what we learn building Beacon.

Abstract gradient representing a flowing data funnel
productlaunch

Introducing realtime funnels

Watch users move through your funnel as it happens - no overnight batch jobs, no stale numbers, no waiting until tomorrow to know if today shipped well.

May 20, 2026
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analyticsguide

The five product metrics that actually matter

Most teams drown in dashboards while missing the handful of numbers that predict whether a product lives or dies. Here are the five we watch.

Apr 8, 2026
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privacyengineering

How cookieless analytics actually works

You can measure your product accurately without tracking individuals across the web. Here is how privacy-first analytics counts what matters without cookies or personal data.

Mar 12, 2026
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engineeringperformance

How we cut dashboard load time by 70%

A walk through the three changes that took our analytics dashboard from a 2.8s load to under 900ms - pre-aggregation, streaming queries, and shipping less JavaScript.

Feb 2, 2026
Beacon

The calm, privacy-first analytics layer for product teams who'd rather ship than babysit dashboards.

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